Designer turns fashion from hobby to business
After a strong first year, Anna Lassiter ready for the next level
For Charleston designer Anna Lassiter, a lot has changed over the past year.
Until last January, Lassiter was almost a novice with the sewing machine.
Now, she’s working on her second clothing line and has just shipped off her submissions to Fashion Group International’s Rising Star competition, which is responsible for discovering the likes of Jason Wu and other young fashion standouts.


So, to say the least, it’s been a busy year.
“Anybody can do what they want to do,” muses Lassiter from her design studio and home in Wagener Terrace.
Hailing from Folly Beach, Lassiter was an established interior designer in the Holy City before picking up the needle just over a year ago for her own fashion line. After a double showing in the tents in Marion Square for last year’s Charleston Fashion Week — as both an emerging designer finalist with her Anna Boheme line and retail participant with Eden Boheme — Lassiter’s designs became a staple of the Charleston fashion set.
And after myriad fashion presentations throughout 2010, she is ready to turn a design hobby to a profession in 2011. Lassiter left her business venture with fellow designer Lucinda Robinson at Eden Boheme earlier this month to focus solely on transitioning her line into production.
Already known for her rich textures and blending of bohemian and romantic sophistication, her new label, Lassitera Designs, will build on these previous aesthetics for an overall more refined aesthetic.
Lassitera Designs will make its debut early next year.
And while she’s looking forward to growing the production and business portion of her design work, Lassiter is keeping to her roots and keeping it local by focusing the production of her line within the Charleston economy. After all, she wouldn’t have gotten to this point in her career without the initial support of the Charleston design community.
Heather Koonse, master seamstress and owner of Lower King Street’s The Rose Knot, will head the production of Lassitera Designs for her fall 2011 collection.
But that’s just the first step in a long transition of turning her design work into a full fledged business.
In preparation of the label’s launch, Lassiter already is working on the look book for her fall 2011 collection to be sent out to buyers across the country.
She plans to start big, with the heavyweights of the fashion buying world already on her list.
Additionally, Lassiter is prepping for a runway fashion show in September in New York City while looking for a small upstairs retail and studio space in Charleston.
With her goals of establishing a local production network and selling Lassitera Designs for 2011 under way, Lassiter doesn’t show an ounce of anxiety about what the year holds her. She simply sticks to her goals.
She says, “2011 is about establishing production and selling pieces.”